Outdoor cafe table with received food, including croissants, cinnamon bun, coffee, and snacks, with black sunglasses and utensils, on sunny day with mobile people walking by.

Branding & visual identity Nana

Branding concept, art direction, graphic design, visual identity, interior, AI

What if there was a new café in Oslo about to open, and it’s entire concept was built around one simple idea: every item on the menu contained bananas?

Nana is a fictional concept exploring how a single ingredient can become the foundation for a complete brand universe.

The challenge was to create a visual identity that could turn a niche concept into a fun, memorable and desirable brand — without feeling too narrow, limiting or gimmicky.

The goal was to position the café as a distinctive, playful and quality-conscious concept, with the banana at the core of the brand identity. Designed to stand out in a competitive market, the concept has a clear personality, making it easy to remember, easy to understand, and hard to ignore.

Graphics deliverables:
Soda can design, menu design, loyalty card design and takeaway bag design.

AI was used for:
Mockup customization, packaging design development for protein milk, banana milk, and interior concept development.

Yellow tiled wall with a Pale yellow sign reading 'nana' with the tagline 'made with real fruit' and a black section labeled 'Loyalty card' with six squares and palm tree icons.
Two hands holding loyalty cards: one yellow card with the word 'nana' and a checkered design, and one black card with banana icons and text about loyalty benefits.
A can of organic banana soda with a pale yellow label, black and white checkered pattern, and the word "na" visible on the label, placed on a plain light background.
A brown paper bag with yellow text and graphics, sitting on a yellow tiled surface. The bag features a website, Instagram info, a palm tree with bananas graphic, and mentions that it is made with real fruit, created by Nana.
A man wearing a yellow cap and brown shirt with a palm tree and banana logo, smiling and holding a plate of pancakes topped with banana slices and drizzled with syrup, in a kitchen or restaurant setting.
A shopping cart on a table filled with cans of Nana organic banana soda, two paper coffee cups, a yellow baseball cap, sunglasses, magazines, pastries, a banana, and brown paper bags, with a pair of black gloves and a magazine with a photo of a woman on it nearby.
Person holding a menu with banana-themed dishes and desserts, with bananas on white plates on a table in the background.
An open freezer drawer containing yellow cartons of banana milk.
Two cans of protein shake powder, one yellow and one brown, resting on ice cubes, with the yellow can labeled "banana" and the brown can labeled "chocolate."
A smartphone displaying a grid of photos related to Nana biscuits on a yellow background.
Packaging for Nana organic banana soda with illustrations of bananas and palm trees on a yellow background.
A small shopping cart filled with canned beverages and brown paper bags branded with Nana, placed on a floor against a brown wall.
A cozy indoor cafe scene with yellow, plush, flower-shaped chairs around small round wooden tables, decorated with flowers and food. Large windows bring in natural light, and inside plants including cacti and palm trees adorn the space. A counter in the background displays cups, bowls, and coffee equipment, with warm lighting and hanging potted plants.
Screenshots of various photo mockup templates and product images, including food items like snacks and drinks, displayed on a computer interface related to image generation or editing.

Get in touch ⦿

snehottabettina@gmail.com +47 976 87 390

Blue balloon flower with six petals and a round center.